This week, I’m thrilled to celebrate another of my images reaching over 1,000 sales. My croissant photo, has joined the ranks of my most successful work. As a Lethbridge food photographer, milestones like these remind me of the power of visual storytelling and the impact great photography can have on businesses.
The Croissant That Stole the Show
This croissant image is particularly special to me because it showcases everything I love about food photography. The buttery layers, the golden-brown crust, the delicate texture—it’s all there, inviting viewers to take a bite with their eyes first. It’s no wonder this photo has become so popular among bakeries and food brands looking for high-quality visuals to represent their products.
Every time one of my images reaches 1,000 sales, it feels like a reminder of why I started this journey in the first place: to capture beauty and share it with the world.
Reflecting on My Journey
Over the past 40 years as a commercial photographer in Lethbridge, I’ve had the opportunity to work on countless projects—from industrial photography to intricate food compositions. But food photography holds a special place in my heart because it combines artistry with storytelling. Each dish tells its own story, and my job is to bring that story to life through my lens.
Milestones like this one remind me how far I’ve come and how much I’ve grown as an artist. From that first grilled cheese sandwich photo to this croissant image and beyond, every success motivates me to keep pushing boundaries and creating visuals that inspire and connect with people.
Looking Ahead
While I’m celebrating this milestone, I’m also looking forward to what’s next. Whether it’s capturing another iconic dish or helping more businesses elevate their branding through professional photography, I’m excited for the opportunities ahead.
To all the restaurants, bakeries, and brands who have trusted me with their vision—thank you for being part of this journey. Your support means everything to me, and I look forward to continuing to create images that help your businesses thrive.
If you’re looking for high-quality food photography that makes an impact, let’s connect! Whether it’s your signature dish or your entire menu, I’d love to help bring your culinary creations to life. Here’s to more milestones—and maybe even another grilled cheese-level success!

A Legacy of Food Photography Success
While this croissant image has reached an impressive milestone, it’s not my first to do so. My best-selling image—a grilled cheese sandwich—has surpassed 25,000 sales over the last four years.
Reflecting on my Journey
As of today my images have been used 53,442 times, a number that still amazes me every time I think about it. Each sale represents a connection—whether it’s a bakery using my photos to showcase their pastries or a restaurant elevating their menu with professional imagery. Knowing that my work plays a small part in helping businesses succeed is what makes these milestones so meaningful.

The Art of Food Photography
I’ve always believed that food photography is about more than just taking pictures—it’s about creating an emotional connection. Whether it’s the buttery layers of a croissant or the gooey perfection of a grilled cheese sandwich, every detail matters. As a Lethbridge food photographer, I focus on capturing textures, colors, and lighting that make food irresistible.
These images don’t just look good; they work hard for my clients. High-quality visuals are essential for attracting customers and driving sales in today’s competitive culinary market.
What This Milestone Means to Me
Reaching these milestones isn’t just about numbers—it’s about trust. Clients from Lethbridge and beyond continue to rely on my photography to showcase their products and tell their stories. Knowing that my work helps businesses succeed is incredibly fulfilling.
As I celebrate this achievement, I’m also looking ahead to what’s next. Whether it’s capturing another iconic dish or helping a local business stand out online, I’m excited to keep creating images that make an impact.
If you’re looking for professional food photography in Lethbridge that elevates your brand, let’s connect! Together, we can create visuals that leave a lasting impression—just like my croissant and grilled cheese images have done for so many others.
If you’re looking for professional food photography in Lethbridge that elevates your brand, let’s connect! Together, we can create visuals that leave a lasting impression—just like my croissant and grilled cheese images have done for so many others.